In the previous ad, MasterCard creatively used the either-or
argument. The company used this fallacy and put it into motion by supplying
society with an unreal application of their product. This logical fallacy: “There
are some things money can’t buy. For everything else, there’s MASTERCARD”. The
argument that is being proposed in this ad is that the only way to purchase
items is to use a MasterCard. The slogan used by MasterCard infers that it is
unmanageable or impossible to purchase anything without using one of their
cards. False information forces people into corners of false perception and
causes them to feel the urge and need to get a card of their own. The two-case
scenario that is put on the table is unrealistic. Suppose a MasterCard user
went to an off rode vending machine, they would need cash therefore, a MasterCard
would be useless
The false dilemma in
this ad denotes the credibility of the company yet, the slogan is somewhat the
backbone of the whole company. There are more than two alternatives however;
the company does not supply the viewer’s with the benefits of knowing what
their options really are. When I have heard the slogan on tv, radio, or saw it
in magazines I never stopped to think about what the company was telling me. I
am offended by their degradation of my intelligence by supposing that I, and
others alike, are not bright enough to realize that other options exist. Having
a card cannot, and quite frankly, will not solve every problem that everyone
has with debt, credit, and life in general. Owning a MasterCard cannot
guarantee that people can buy everything that money cannot buy.
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